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German Automakers are revised A/S strategy in Korea

  • 기사입력 2014.01.14 10:41
  • 기자명 신승영

[AutoDaily] German imported car companies try to strengthen after-service part this year. Before open to public details breakdown of cost repair, recently government and National Assembly are disquieting.
 
The Mercedes-Benz Korea lowered suggested retail price about 6000 kinds of main components. Price adjustment models consist of general part; lamp, and radiator, the exterior part; door, fender, and bumper, consumable supplies; oil and filter.
 
The small car’s components were decreased 25% on average, especially A·B Class. The more than 8 years older model also had come down 4.3%.
 
The Mercedes-Benz Korea predicts that the quality of service will improve when the component distribution center is completed on June. The new component distribution center can store 45,000 parts at the same time, and deal with 20,000 parts task a day.
 
The Volkswagen Korea carries out ‘the winter season accident-car supporting campaign’ until 28 February.
 
When driver had an accident, this campaign provides whole process from dealing with the scene of an accident to maintenance and repairs by just one phone call. The customer service center and hot-line open year-round, too.
 
The Volkswagen Korea provides free tow-service maximum 80Km, if the car could not work because of the accident. The company offers taxi fare (max 50 thousand won) in order to the driver go home safe and comfortably from the scene of the accident.
 
The company offers max 200 thousand won deductible for customers who buy a new car within-year. The total loss clients can be supported estimated salvage value and the part of difference about estimate for repairing (20% of total repair cost). 
 
The BMW Korea will recruit and launch ‘customer service monitoring’ at the beginning of next month. It made its debut 2012.
 
The customer service monitoring members experience what BWM provides, evaluate themselves, and then suggest a variety of improvements.
 
Last year, the BMW Korea actively reflected monitoring member’s opinion that running service center on Saturday, opening at night once a week, expanding concierge service, and improving customer waiting room environment.
 
The 2nd monitoring will be expected as people who suggest opinions for improving BMW service quality. The company expands 365 day service center to 6 places by the end of the year.
 
Those interested in imported car said “a cost of labor and standard maintenance time, replacement part certification system followed by open to public details breakdown of cost repair.” “Accordingly, main imported car companies try to improve their service.”
 
Among the imported car companies, only the BMW and MINI brand have provided price and detail information about maintenance through ‘invoice hot-line’.
 
 
By Shin Seungyoung.
(Translate by Lee Yeseul)

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