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Mercedes Benz E-Class Is the Most Popular Mid-size Import Car

- ‘Gangnam Sonata’ BMW 5 Series Are on Downslide

  • 기사입력 2014.10.05 06:32
  • 최종수정 2014.10.06 06:32
  • 기자명 Teddi Kim

Mercedes-Benz’s new E-class is overwhelming its rivalry BMW 5 series, taking over the best seller of imported cars in Korea.

Mercedes-Benz’s new E-class registered 12,228 units, up 45.2% over the same period of last year, running the first in sales of imported cars until August this year.

The so-called ‘Gangnam Sonata’ BMW 5 series, reflecting its popularity, have eroded in the sales, down 6.5% at 10,580 units for the same period, giving way its top site to Benz E-class.

In particular, the diesel model of the E-class, E220 CDi shoot up 49.1% with 4,222 units, while E250 CDi 4matic increased 3 times to 2,724 units.

In the meantime, the gasoline model E300 that bolstered the sales of E-class until last year has decreased 25.7% to 2,724 units.

As for BMW 5 series, the diesel-model 520d exceeded E220 CDi in sales with 4,678 units, but is down 30.6%, and 520d 4WD with 2,673 units also moved behind E250 4WD in sales.

Furthermore, the gasoline model 528 dropped 27.6% to 1,584 units, and 4WD model slipped 11.9% to 1,063 units.

In spite of unprecedented discount of its price offering 11 million won at maximum, the sales of BMW 5 series are downward, and so make BMW Korea feel perplexed.

The year 2014 model of 528 X-drive is for the max. 11 million won, and the new 2015 model that will be released in the Korean market in October is for the max. 5 million won, in the reduction of the prices.

Year 2015 model of 5 series have been upgraded with higher powered engines and wide-angle rear view mirrors, and the retail price is to be up for 1 million won.

In the meanwhile, Benz E300 and E220 CDi are offered with 2 million won of official discount plus 3 to 4 million won of dealers’ extra reductions.

Until August this year, BMW’s total sales stood at 26,834 units, up 15.8% over the same period of last year, hence going ahead of Mercedes-Benz by 3,776 units, but since July both brands are on a close game.

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