[AutoDaily] Even Though economic depression, Mercedes-benz New S-class priced 100 million and Hyundai New Genesis priced 50 million are selling like hot cakes.According to Hyundai motor, New Genesis had been sold 9,000 units for only 10 days since released on 26 November. The price of them are range from 40 million to 70 million, when the option is added, the price is higher.
The number of contract is similar to Kia New Morning’s 7,000 units marked last 2011.
Especially 70% (6500 units) of new contract are a four-wheel-drive vehicle (+2.5 million options). This phenomenon is reflected in climate change like frequent heavy snow in the Korean Peninsula.
The usual asking price for Mercedes-benz New S-class is 130 million won. Its contract number also exceeded 3,000 units.
New S-class launched on 27 November had sold 300 units only for 3 days. It recorded the biggest sales volume, and then proved it is leader of luxury segments.
Compare to last year, not only the new car models but also costly full-sized cars catch popularity, such as, Hyundai Equus, Audi A8 etc.
Kia Morning(-0.7%), and GM Korea Chevrolet Spark(-8.8%) get usually popular in depression, however, this year the sales of these compact cars declined.
Car industry experts said “it is old saying that depending on economic depression, the sales of compact cars increase and the sales of full-sized cars decrease.” And “over certain luxury level market is growing.”
By Lee Sangwon.
(Translate by Lee Yeseul)